DIGITAL MARKETING STRATEGIES
for Complementary Medicine Practitioners
HELPING CREATE CLEAR, COMPELLING CONTENT FOR YOUR WEBSITE
Copy Editing
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SEO Tactics
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Copy Editing • SEO Tactics •
Digital Marketing Strategies
Optimising your Website Content
Natural Therapy Marketing specialises in helping complementary medicine practitioners create clear, compelling content for their websites. Whether you're building your first website or updating an existing one, we understand that structuring content effectively, knowing what to include, and navigating SEO can all feel very overwhelming!
Our Digital Marketing Strategies combine website copy editing with essential SEO tactics to ensure your site not only communicates effectively with your audience but also lays the foundation in structuring your website for search engine optimisation. We help you transform the value of your work into well-structured, optimised content.
Our On-Page SEO Website Tactics package is designed to guide you in carefully evaluating your content and ensuring that you are using the right (key)words to accurately describe your services and offerings. The process includes a four-step questionnaire that delves deeply into your business, helping to refine your website content so it resonates with the customers you aim to attract.
By completing our questionnaire, you will uncover new key(words) and phrases that describe your business, which you may not have yet included in your website content.
1. WEBSITE COPY EDITING
FROM YOUR SUPPLIED CONTENT
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You’re a complementary medicine practitioner and doing great work. You’re creating your first website or updating your current website. You have the copy (words) to describe what you do, but the process of structuring it clearly on the page is proving overwhelming.
And since you may have never written website content before, you’re unsure if you’ve included everything to effectively communicate your services and engage your audience.
Maximise your Impact with Professional Website Copy Editing:
To assist you with the process, we help ensure your website content clearly communicates the valuable work you do making it easy for visitors to understand your offerings. Clear and concise content will not only engage your audience but also improve your website’s search engine ranking, helping attract more organic traffic.
Website Copy Editing Package inclusions:
Checking – ensuring that all essential content is included on each page.
Proofreading - correcting spelling mistakes and typos.
Clarity - refining unclear or confusing language.
Streamlining – reviewing for continuity of copy across all web pages.
Consistency – making sure concise sentences and paragraphs are used consistently throughout the content.
Readability - enhancing readability with formatting techniques like bold or italic fonts, adjusting text colour and size, and adding paragraph breaks or bullet points.
Investing in our professional assistance to structure and present your content effectively can enhance the chances of turning your website visitors into customers.
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Package fee: $495
The fee is based on a standard 6-page website for service-based businesses. Additional fees apply for content-heavy websites, extra pages, or product updates.
We invoice & accept payments in AUS$ & GBP£.
2. ON-PAGE SEO WEBSITE TACTICS
ADDED TO YOUR SUPPLIED CONTENT
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In addition to structuring clear and concise website copy, it’s crucial that your content is optimised for Google searches in today’s competitive digital landscape. This involves using on-page SEO tactics, such as integrating keywords into your copy, page titles, headings, and descriptions. These strategies improve your website’s visibility, making it easier for your ideal customers to find your complementary medicine business online.
Our on-page SEO website tactics include:In-depth 4-step questionnaire to identify your relevant keywords.
Keyword research.
Incorporating your keywords into:
o Website content
o Title tags
o Header tags
o Meta descriptions
o ALT Tags on images
Investing in on-page SEO tactics is an essential step in maximising the impact of your website in an online world where visibility is key. This package, together with the SEO we carry out when building your website lay the foundation in structuring your website for search engine optimisation.
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Package Fee: $795
The fee is based on a standard 6-page website for service-based businesses. Additional fees apply for content-heavy websites, extra pages, or product updates.
We invoice & accept payments in AUS$ & GBP£.
3. WEBSITE COPY & SEO
COMBINE COPY EDITING & SEO
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This comprehensive package combines the power of professional website copy editing with essential SEO on-page tactics to ensure your health and wellness business not only communicates effectively but also ranks higher in Google searches.
We will structure and refine your website content so that it clearly conveys the valuable work you do, is easy for visitors to read, and drives conversions.
Simultaneously, we'll optimise your content for search engines by incorporating your keywords into your copy, titles, headings, and meta descriptions, ensuring that your website attracts more organic traffic.What this Combination Package includes:
All the services from the website copy editing package:
Checking for essential content on each page
Proofreading for spelling mistakes and typos
Improving clarity and tightening up confusing language
Ensuring consistency throughout your content
Enhancing readability through formatting (fonts, colour, bullet points, etc.)
Streamlining copy across all web pages for continuity.
All the services from the on-page SEO tactics package:
Questionnaire to determine your keywords
Keyword research
Integrating keywords into your website content, title tags, header tags, and meta descriptions
By combining these two essential services, you’ll save time and effort while ensuring that both your content and your website’s searchability are fully optimised.
Discount Offered:
Take advantage of a special discount when you combine both packages, making this the most cost-effective way to enhance both your website's content and search engine performance. -
Package Price:
$1290 discounted to $995.
The fee is based on a standard 6-page website for service-based businesses. Additional fees apply for content-heavy websites, extra pages, or product updates.
We invoice & accept payments in AUS$ & GBP£.
Our Digital Marketing Strategies are designed to compliment our web design services, but can also be booked independently, even if we did not build your website. Send us an enquiry.
Enquire about including a Digital Marketing Strategy
with your Web Design Package
Fran Millward - CranioSacral Therapist, Reflexologist & Reiki Practitioner
“So happy that I asked Amanda to do my website! I realised that it was false economy to do this for myself and that it would be well worth having a professional website to showcase what I do. I’d expected a good result in terms of technical expertise, but she also brought her extensive marketing experience to the table. At no time did Amanda take over; she was extremely respectful of what I was trying to achieve (and very patient!) but tweaked elements of the copy to produce a much better result. The whole process was speedy, very good value and I've been getting new business already. I thoroughly recommend Amanda..”
Natural Therapy Marketing?
Helping SOULpreneurs
establish & translate their signficant work.
Industry Knowledge. With a background in complementary health, we understand why you do the work you do.
Established Business. With experience in the digital space since 2008, we bring our expertise to your business.
International Presence. Established in Sydney & London & helping SOULpreneurs in Australia, UK & beyond.
Practical Help. We bring your vision to life, help you articulate what you do, and communicate that value to your ideal client.
Affordable. With a choice of marketing, graphic and web design, we offer competitive packages with the option to pay in instalments.
Great Support. We talk and guide you through your options to ensure you don’t feel confused or overwhelmed.